{"title":"Asset","description":"","products":[{"product_id":"that-asset-hole-serum","title":"Asset Hole Serum","description":"\u003cp\u003eThe \u003cstrong\u003eAsset Hole Serum\u003c\/strong\u003e is a soothing daily serum developed specifically for perianal skin health - the delicate skin around and on the anus. Formulated over 2+ years with a renowned dermatologist across more than 80 formula versions, Hole Serum delivers a 5-ceramide complex and 6 botanical extracts to hydrate, soothe, and strengthen the skin barrier where your body needs it most. Dermatologist-approved, pH balanced, and non-greasy, it is engineered for daily use on the most sensitive skin on your body.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction\u003c\/strong\u003e — A 5-ceramide complex (NP, AP, AS, NG, EOP) restores the skin barrier and locks in moisture. Gotu Kola, Turmeric Root, and Licorice Root Extract \u003cmeta charset=\"utf-8\"\u003ehelps comfort stressed skin, brighten tone, and improve texture over time. Bisabolol and Allantoin calm redness and irritation immediately on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel\u003c\/strong\u003e — Lightweight, fast-absorbing serum texture. Non-greasy and non-sticky — absorbs cleanly without leaving residue on clothing. Fragrance-free formula with a neutral, clinical feel appropriate for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Safety\u003c\/strong\u003e — Developed with a board-certified dermatologist and multiple cosmetic chemists. Gentle, pH balanced, and dermatologist-approved for daily perianal application. Free of harsh actives and designed for even post-procedure or post-waxing skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Case\u003c\/strong\u003e — Ideal for anyone experiencing perianal irritation, dryness, or discomfort — supports the skin barrier, \u003cmeta charset=\"utf-8\"\u003eideal after grooming, friction, wiping, sweat, or tight clothing. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asset","offers":[{"title":"One Size","offer_id":43619262758963,"sku":"that-asset-10334-os","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/thatasset-lube-ret-hs15-na-f-10334.png?v=1757485849"},{"product_id":"asset-hole-cleanser-150ml","title":"Asset Hole Cleanser","description":"\u003cp\u003eThe \u003cstrong\u003eAsset Hole Cleanser\u003c\/strong\u003e is a creamy, ube-enriched perianal cleanser that gently lifts away sweat, odor, and debris from sensitive skin - without harsh, skin-stripping surfactants. Powered by a dermatologist-approved non-ionic cleansing system with odor-neutralizing Zinc Ricinoleate, microbiome-balancing postbiotics, and antioxidant-rich Ube (purple yam) Extract, it leaves perianal skin clean, calm, and balanced. Vegan, pH-balanced, fragrance-free, and phthalate-free - in a 150ml\/5oz format built for daily use.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction\u003c\/strong\u003e — Lifts away impurities using a non-ionic Coco-Glucoside and Cetearyl Glucoside cleansing system that cleans effectively without disrupting the skin barrier. Zinc Ricinoleate traps and neutralizes odor molecules at the source — eliminating odor rather than masking it with fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel\u003c\/strong\u003e — Creamy, lotion-like texture that massages on smoothly and rinses completely clean. Non-greasy, non-irritating, and gentle enough for sensitive perianal skin daily. Leaves skin feeling soft, calm, and refreshed — not tight, dry, or stripped.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Safety\u003c\/strong\u003e — Vegan, pH-balanced, fragrance-free, paraben-free, and phthalate-free. Formulated with Lactobacillus Ferment and Bacillus Ferment postbiotics to support the skin microbiome, plus Panthenol (Vitamin B5) and Oat Kernel Oil for barrier resilience and everyday comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Case\u003c\/strong\u003e — Ideal for daily showering, post-workout, pre-play, or post-wax perianal care. Apply a quarter-sized amount to wet skin, massage gently for 10–20 seconds, and rinse thoroughly. The 150ml\/5oz bottle lasts for consistent daily use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asset","offers":[{"title":"150ml","offer_id":44105113108531,"sku":"asset-11176-150ml","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/asset-body-as-sc-cln-cl1-150ml-all-1-na-f-11176.jpg?v=1773158903"},{"product_id":"asset-hole-control-serum","title":"Asset Hole Control Serum","description":"\u003cp\u003eThe \u003cstrong\u003eAsset Hole Control Serum\u003c\/strong\u003e is a doctor-backed, steroid-free OTC homeopathic serum developed by Asset to relieve hemorrhoid and fissure irritation, promote healthy perianal skin, and support skin elasticity and resilience. Formulated with 1X HPUS homeopathic actives — Horse Chestnut, Stoneroot, and Calendula — this 15ml serum delivers targeted external care, reviewed and approved by board-certified dermatologist Dr. Reza Kafi and OB\/GYN Dr. Kaitlin O'Connor.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction\u003c\/strong\u003e — Relieves hemorrhoid and fissure irritation using three 1X HPUS homeopathic actives with a long history of use in perianal care. Free from steroids, numbing agents, fragrances, parabens, phthalates, mineral oil, and essential oils — one of the cleanest OTC-grade formulas available.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel\u003c\/strong\u003e — Lightweight, non-greasy serum texture that absorbs quickly without residue. No numbing sensation, no harsh side effects — designed for comfortable daily external use on sensitive perianal skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Safety\u003c\/strong\u003e — Independently evaluated by a third-party toxicology lab and confirmed non-toxic and non-sensitizing. Paraben-free, phthalate-free, fragrance-free, mineral oil-free, and essential oil-free. Suitable for sensitive, postpartum, and aging perianal skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Case\u003c\/strong\u003e — Formulated for safe, daily external application. Ideal for those with active irritation, prone to flare-ups, or managing chronic discomfort from hemorrhoids and fissures — including pregnant and postpartum individuals, seniors, and anyone seeking reliable daily maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eClaims based on traditional homeopathic practices not approved by the FDA.\u003c\/em\u003e\u003c\/p\u003e","brand":"Asset","offers":[{"title":"One Size","offer_id":44105113698355,"sku":"asset-11177-15ml","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/asset-lube-as-sc-srm-hc1-15ml-all-1-na-f-11177.jpg?v=1773163139"}],"url":"https:\/\/www.underwearexpert.com\/es\/collections\/asset.oembed","provider":"Underwear Expert","version":"1.0","type":"link"}