{"title":"Asset","description":"","products":[{"product_id":"that-asset-hole-serum","title":"Asset Hole Serum","description":"\u003cdiv draggable=\"false\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"\u003e\u003cspan\u003e\u003cstrong\u003eSoothing daily serum for perianal skin health and radiance.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eSoothes Tender, Stressed Perianal Skin\u003c\/li\u003e\n\u003cli\u003eHydrates \u0026amp; Strengthens Skin Barrier\u003c\/li\u003e\n\u003cli\u003eImproves Skin Texture \u0026amp; Radiance\u003c\/li\u003e\n\u003cli\u003eRich in Ceramides, Botanicals, Vitamins\u003c\/li\u003e\n\u003cli\u003eGentle, pH Balanced, Non-Greasy\u003c\/li\u003e\n\u003cli\u003eDerm-Approved \u0026amp; Made for Daily Use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerianal skin, the skin around and on the anus, is much thinner and more delicate than other areas, gets weaker as we age, and is easily irritated (Fissures, Hemorrhoids, Inflammation) from all kinds of lifestyle factors:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFriction from wiping\u003c\/li\u003e\n\u003cli\u003eSkin-stripping harsh soaps\u003c\/li\u003e\n\u003cli\u003eAnal play\u003c\/li\u003e\n\u003cli\u003eIrritants in wet wipes\u003c\/li\u003e\n\u003cli\u003eHard stools\u003c\/li\u003e\n\u003cli\u003ePregnancy\u003c\/li\u003e\n\u003cli\u003eWeight lifting\u003c\/li\u003e\n\u003cli\u003eSitting or standing too long\u003c\/li\u003e\n\u003cli\u003eConstipation and straining\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor over two years, Asset collaborated with a renowned dermatologist and multiple cosmetic chemists to develop more than 80 versions of Hole Serum.\u003c\/p\u003e\n\u003cp\u003eThe result is a perfected cosmetic formula that nourishes this sensitive area with a buttload of botanicals, vitamins, antioxidants, and ceramides. These ingredients support the skin's natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIrritation Sufferers\u003c\/strong\u003e\u003cspan\u003e: Anyone dealing with regular irritation, dryness, or discomfort back there.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkincare Enthusiasts\u003c\/strong\u003e\u003cspan\u003e: Anyone who wants smoother, healthier, better-looking perianal skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecovery \u0026amp; Aftercare Needs:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ePost-colonoscopy, perianal or rectal surgery; Brazilian waxing, anal shaving or hair removal; anal play or post-sex; postpartum (pregnancy \u0026amp; labor)\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Caprylic\/Capric Triglyceride, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Isoamyl Laurate, Cetearyl Alcohol, Coco-Caprylate\/Caprate, Panthenol, Betaine, Glycerin, Butyrospermum Parkii (Shea) Butter, Elaeis Guineensis (Palm) Butter, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Curcuma Longa (Turmeric) Root Extract, Bisabolol, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Ruscus Aculeatus (Butcher's Broom) Root Extract, Collinsonia Canadensis (Stoneroot) Extract, Centella Asiatica (Gotu Kola) Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Ceramide NP, Ceramide AP, Ceramide AS, Ceramide NG, Ceramide EOP, Tocopherol, Allantoin, Cholesterol, Hydrogenated Lecithin, Glyceryl Stearate, Polyacrylate Crosspolymer-6, 1,2-Hexanediol, Caprylyl Glycol, Sodium Phytate, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you are pregnant, nursing, or have a medical condition, we recommend reviewing the products you use with your doctor to make sure they are appropriate for you.\u003c\/p\u003e\n\u003cp\u003eFor external use only. Patch test before use. If irritation occurs, rinse off and discontinue.\u003c\/p\u003e\n\u003cp\u003eHole Serum is a super skin-nourishing cosmetic formula, not a magic potion—put the taboo behind you and confidently show your ass to your doctor if you're unsure about anything.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Asset","offers":[{"title":"One Size","offer_id":43619262758963,"sku":"that-asset-10334-os","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/thatasset-lube-ret-hs15-na-f-10334.png?v=1757485849"},{"product_id":"asset-hole-serum","title":"Asset Hole Cleanser","description":"\u003cp\u003eThis creamy, ube-enriched cleanser lifts away sweat, odor, and debris from sensitive perianal skin—without skin-stripping surfactants.\u003c\/p\u003e\n\u003cp\u003ePowered by a unique, non-ionic surfactant purifying system with odor-trapping zinc ricinoleate, barrier-supporting ingredients, and microbiome-balancing ferments, it leaves skin clean, calm, and balanced.\u003cbr\u003e\u003cbr\u003eVegan. pH Balanced. Dermatologist Approved. No Skin-Stripping Surfactants. No Fragrance. No Parabens. No Phthalates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e\u003cspan\u003e150 ml \/ 5 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eApply a generous squeeze - about a quarter-sized amount onto your fingers. Briefly rub together, then gently massage onto wet perianal skin (on and around the anus) for 10-20 seconds. Rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhy Non-Ionic Cleansing is a Whole New Level of Gentle\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMost cleansers—yes, even the so-called “mild” ones—use charged surfactants that over-clean, grabbing dirt \u003cem\u003eand\u003c\/em\u003e your skin’s own proteins and lipids. That’s how they get things clean, but it’s also why they can leave your skin tight, itchy, and out of balance.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eCoco \u0026amp; Cetearyl Glucoside Blend\u003c\/strong\u003e is a \u003cstrong\u003enon-ionic\u003c\/strong\u003e cleansing + emulsifying system, it’s completely uncharged—so it lifts away impurities without stripping the barrier your skin actually needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Gentle: \u003c\/strong\u003eCleans without the scratchy side effects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarrier-Friendly: \u003c\/strong\u003eMoisture and microbiome stay intact.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive-Skin Safe: \u003c\/strong\u003ePerfect post-wax, post-workout, or every day.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based \u0026amp; Biodegradable: \u003c\/strong\u003eFrom coconut and plant sugars, for a clean that’s good for you \u003cem\u003eand\u003c\/em\u003e the planet.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s the difference between a wire brush and a silk scarf—the dirt’s gone, your skin’s calm, and your barrier stays happy.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eUbe Extract Enriched\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eA vibrant purple yam native to the Philippines and a dessert staple. Rich in anthocyanins—a powerful class of antioxidants—Ube helps neutralize free radicals, calm inflammation, and protect delicate skin from environmental stressors. It supports skin resilience, promotes a more even tone, and lends Hole Cleanser® its naturally beautiful soft violet hue—no added dyes needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBarrier \u0026amp; Biome Support\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYour perianal skin has a delicate moisture barrier and microbiome—both essential for staying calm, resilient, and irritation-free. These ingredients help support and protect both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvena Sativa (Oat) Kernel Oil\u003cbr\u003e\u003c\/strong\u003eReplenishes barrier lipids and delivers prebiotics to nourish the microbiome\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePanthenol (Vitamin B5)\u003cbr\u003e\u003c\/strong\u003eDeeply hydrates and strengthens the barrier while calming inflammation that can disrupt skin flora.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLactobacillus Ferment\u003cbr\u003e\u003c\/strong\u003eA postbiotic, helps rebalance the microbiome and soothe sensitive, stressed skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBetaine\u003cbr\u003e\u003c\/strong\u003eA natural osmolyte that protects skin cells from dehydration and helps maintain moisture balance—supporting barrier resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFull Ingredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Glycerin, C15-19 Alkane, Cetearyl Alcohol, Zinc Ricinoleate, Cetearyl Glucoside, Coco Glucoside, Stearyl Alcohol, Betaine, Panthenol (Vitamin B5), Allantoin, Lactobacillus Ferment, Bacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Avena Sativa (Oat) Kernel Oil, Dioscorea Alata (Ube) Root Extract, Xanthan Gum, Polyacrylate Crosspolymer-6, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Caprylyl Glycol, and Sorbic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you are pregnant, nursing, or have a medical condition, we recommend reviewing the products you use with your doctor to make sure they are appropriate for you.\u003c\/p\u003e","brand":"Asset","offers":[{"title":"150ml","offer_id":44105113108531,"sku":"asset-11176-150ml","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/asset-body-as-sc-cln-cl1-150ml-all-1-na-f-11176.jpg?v=1773158903"},{"product_id":"asset-hole-control-serum","title":"Asset Hole Control Serum","description":"\u003cp\u003e\u003cstrong\u003eDaily Hemorrhoid + Fissure Care\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHole Control Serum is a doctor-backed, steroid-free daily system for hemorrhoid and fissure relief and resilience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e• Steroid-Free With Homeopathic Actives\u003cbr\u003e• Dermatologist- and OB\/GYN-Approved\u003cbr\u003e• Relieves Hemorrhoids \u0026amp; Fissure Irritation\u003cbr\u003e• Promotes Healthy Skin\u003cbr\u003e• Supports Skin Elasticity \u0026amp; Resilience\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow it Works\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDeveloped from award-winning Hole Serum®, Hole Control® Serum delivers the same targeted care, plus OTC-grade active ingredients to relieve hemorrhoids and fissures.\u003cbr\u003e\u003cbr\u003e1X HPUS Horse Chestnut\u003cbr\u003e1X HPUS Stoneroot \u003cbr\u003e1X HPUS Calendula\u003cbr\u003e\u003cbr\u003eVegan\u003cbr\u003eCruelty-Free\u003cbr\u003eNo Steroids\u003cbr\u003eNo Numbing\u003cbr\u003eNo Fragrance\u003cbr\u003eNo Parabens\u003cbr\u003eNo Phthalates\u003cbr\u003eNo Mineral Oil\u003cbr\u003eNo Essential Oils\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnyone with active irritation or prone to flare-ups and chronic irritation from hemorrhoids and fissures.\u003cbr\u003e\u003cbr\u003eThis may include pregnant and postpartum moms, seniors experiencing weakened perianal skin, and anyone who deals with a recurring hemorrhoid or fissure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply externally to clean, completely dry perianal skin up to 4 times daily especially at night, in the morning, and after each bowel movement or as directed by a physician.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDoctor Backed\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDoctor-backed formulas reviewed and approved by board-certified dermatologist Dr. Reza Kafi and OB-GYN Dr. Kaitlin O'Connor.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSteroid-Free\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSteroids can thin and irritate delicate skin over time.\u003cbr\u003e\u003cbr\u003eHole Control™ is steroid-free - made for safe, daily use with soothing, doctor-reviewed ingredients that calm and protect \u003cem\u003ewithout harsh side effects.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafe for Daily Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eHole Control™ is \u003cstrong\u003eformulated for safe, daily external use\u003c\/strong\u003e to support ongoing comfort and healthy perianal skin.\u003cbr\u003e\u003cbr\u003eEach ingredient has been \u003cstrong\u003eindependently evaluated by a third-party toxicology lab\u003c\/strong\u003e and confirmed to be non-toxic, non-sensitizing, and suitable for regular external application.\u003cbr\u003e\u003cbr\u003eThe formula is gentle enough for everyday care - free from steroids, numbing agents, and harsh irritants—yet effective enough to provide consistent comfort and skin support.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUse once or twice daily as part of your regular hygiene routine.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cu\u003eActive Ingredients\u003c\/u\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e1X HPUS Aesculus Hippocastanum\u003cbr\u003e1X HPUS Collinsonia Canadensis\u003cbr\u003e1X HPUS Calendula Officinalis\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFull Ingredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAesculus Hippocastanum, Collinsonia Canadensis, Calendula Officinalis, 2,3-Butanediol, Allantoin, Arachidyl Alcohol, Arachidyl Glucoside, Behenyl Alcohol, Betaine, Bisabolol, Caprylic\/Capric Triglyceride, Ceramide AP, Ceramide AS, Ceramide EOP, Ceramide NG, Ceramide NP, Cetearyl Alcohol, Cetearyl Glucoside, Cholesterol, Coco-Caprylate\/Caprate, Chlorophyllin-Copper Complex, Euterpe Oleracea (Acai) Fruit Oil, Glycerin, Gluconolactone, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Hydrogenated Lecithin, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Indigofera Tinctoria Leaf Powder, Isoamyl Laurate, Neoruscogenin, Panthenol, Phenoxyethanol, Polyacrylate Crosspolymer-6, Ruscogenin, Sodium Benzoate, Sodium Phytate, and Water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDISCLAIMER\u003cbr\u003e\u003c\/strong\u003eClaims based on traditional homeopathic practices not approved by the FDA.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePatch test before use. For external use only.\u003c\/li\u003e\n\u003cli\u003eIf irritation occurs, rinse off and discontinue use.\u003c\/li\u003e\n\u003cli\u003eStop use and consult a physician if condition worsens.\u003c\/li\u003e\n\u003cli\u003eNot for use on children under the age of 2 without physician direction. keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eIf swallowed or adverse reaction occurs, get medical help or contact poison control center.\u003c\/li\u003e\n\u003cli\u003eIf pregnant or breastfeeding, ask a health professional before use.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asset","offers":[{"title":"One Size","offer_id":44105113698355,"sku":"asset-11177-15ml","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1855\/7235\/files\/asset-lube-as-sc-srm-hc1-15ml-all-1-na-f-11177.jpg?v=1773163139"}],"url":"https:\/\/www.underwearexpert.com\/collections\/asset.oembed","provider":"Underwear Expert","version":"1.0","type":"link"}