More About Stud Underwear
Based in Kuala Lumpur, Malaysia, Stud Underwear offers a collection of bright, sporty designs for young men. The brand’s target customer is between 25 to 35 years old who appreciate stylish and masculine designs. The brand strives to offer something different and unique for those who are not afraid to wear it proud.
Voon Lai and Jonathan Cheng founded Stud Underwear in November 2009. Stud Underwear is synonymous with innovative fabrications and signature cuts interpreted in a modern and unique way. The brand’s two most popular collections–City Degrees Series and Denim Blue–are true to that. Lai and Cheng both serve as creative directors of the brand and pride themselves for working in sync.
“What is unique about Stud Underwear is that we do not follow trends,” Cheng and Lai said in a joint statement. “Everything one sees about Stud Underwear reflects us the designers and what drives us. There is integrity, sincerity and passion in what we do and it comes through our collections. Most importantly, we enjoy what we do and have fun.”
Stud Underwear releases new collections on a seasonal basis. The brand offers low-rise trunks, briefs, jockstraps, briefs with a half open back and a mini slip with detachable magnetic clasps on either side for quick release.
Stud Underwear only uses premium fabrics that provide breathable quality, high stretchability and ultimate comfort. “Our fabrics have also been technically treated to prevent ‘bobbling’ of fibers after repeated washes,” said Cheng and Lai. “Our swimwear fabrics are Italian and have special UV protection.”