Downey Jr. Wears Calvins

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt […]

Björn Borg Dances to ABBA, Gives Away Free Underwear

Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend.  They’re also giving away a pair of socks for every purchase.  And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear […]

Caine Eckstein New Face of Grundies

Australian online men’s underwear company Grundies has signed ironman Caine Eckstein to be the face of their brand.  Grundies CEO Tony Vass labeled the three year partnership, “a perfect fit.”  “Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” says Vass.  And after doing some googling ourselves, […]

CK Stores Unveil Interactive Holiday Window Displays

ck Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear stores across the world have unveiled their interactive holiday windows.  Storefront windows in 660 retail locations world-wide feature a commissioned sound installation, “Holiday (DOPE XXXmas),” by Lizzi Bougatsos of Bang Bang Dance. The installation can be heard from speakers within the store windows, or headphone […]

Energy Crisis Averted, Thermal Underwear Saves Day

In preparing for what could be the coldest S. Korean winter on record due to a lack of energy resources, President Lee Myung-Bak has proposed a rather ingenious solution to their dilemma.  Lower the thermostat, and slip into some thermals.  That’s what he’s done in his office, and has asked South Koreans to do the same.  Initially, […]

In Times of Uncertainty, Heroes Will Rise

The subtext is clear enough for Diesel’s just launched line of superhero underwear… Giving average men the world over super powers through boxer briefs, this line is excellent cross promotion for DC Comics, Warner Brothers, and Diesel, a clever ploy to get men to embrace and collect their skivvies like they did when they were […]

Freshpair – Michael Kleinmann has Stepped Down

From the official press release: Freshpair announced today that Michael Kleinmann has stepped down as President, a position he has held since 2001.  “Michael has been instrumental in making Freshpair the #1 online retailer of men’s underwear and a leader in the online sales of women’s intimate apparel,” said Freshpair CEO Marc Butlein. “He successfully […]