[youtube http://www.youtube.com/watch?v=MrAjlxIgrvY&w=630&h=315] C-IN2 turns up the heat with this video. Filmed in July in a trailer park, this video shows off Sovell’s sexy underwear brand on very sexy models in the sweltering summer heat. We like the dirty, rough theme – something that is hard to do with underwear marketing. The story line leaves the […]
09
Jan
Jan
The Underwear Expert has an inside look at 2(x)ist’s new collection, LOVE, set to “hit stores some time in the next two weeks,” a representative from 2(x)ist told us. We hear a video will be launched to coincide with the new collection as well.
09
Jan
Jan
Did you know there are over 60 ways to say underwear? With the help of the interwebs and our friends across the world, we’ve collected every translation of our favorite piece of apparel we could get our hands on. You never know, these translations could come in handy when you need to impress a foreign […]
Brands, Kenneth Cole, News, Style, The Latest
Kenneth Cole Enters Licensing Agreement With Delta Galil for Men’s & Women’s Underwear
06
Jan
Jan
According to a January 4th press release, Kenneth Cole Productions has announced a licensing agreement with Delta Galil Industries, Ltd., an internationally famous manufacturer and distributer of underwear and intimates. Men’s and women’s underwear, loungewear and hosiery under both the “Kenneth Cole New York” and “Kenneth Cole Reaction” labels will be developed, produced and distributed by Delta Galil. […]
Brands, Calvin Klein Underwear, Chaps, News, Speedo, Style, The Latest
Warnaco Rating Upgraded; Shares Gain More Than 5%
05
Jan
Jan
Gaining more than 5 percent on Wednesday in the U.S. stock market, Warnaco’s rating has been upgraded from “underweight” to “equal-weight,” with fourth-quarter margins likely to be better than expected. Morgan Stanley’s Joseph Parkhill said that Warnaco, which designs, sources, markets, licenses and distributes a wide range of intimate apparel, sportswear and swimwear worldwide including Calvin Klein, Speedo […]
05
Jan
Jan
According to Reuters: German underwear maker Schiesser is preparing a prospectus for an initial public offering (IPO) and hopes to float in the European spring, Die Welt reported, citing a company spokeswoman. Schiesser in April pushed back its IPO plans to 2012. Photo: Courtesy Photo
Brands, David Beckham, David Beckham Bodywear for H&M, Models, News, Style, The Latest
First Look at David Beckham’s H&M Bodywear Campaign
04
Jan
Jan
H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership. The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan. […]
03
Jan
Jan
[youtube http://www.youtube.com/watch?v=OWkkiDolXh8&w=630&h=315] We’ve been waiting to see the follow up video to Greg Homme’s Red Light Part 1. Part 2 gives context to the outrageously sexy XCESS underwear in the new collection and makes us think that maybe a night in the dungeon wouldn’t be so terrifying. What do you think?
29
Dec
Dec
According to The Sun, Olly Murs, of British The X Factor fame, is reportedly gearing up to launch his own underwear line. The singer, who made headlines with his tight trousers and unique voice on the 6th season of the show, recently said he would “model them [him]self, 100%.” “I’m not sure if I could […]
26
Dec
Dec
According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will […]