Men’s briefs get cool as designers think outside the boxers for $20b market – AFR

Men’s briefs get cool as designers think outside the boxers for $20b market by Stephen Clark “How times have changed. Now, with top-end brands such as Hugo Boss, Zegna and Armani selling their cotton trunks for between $60 and $70 a pair, there are enough men looking to bin grandpa’s undies to propel designer underwear […]