Michael Kleinmann is an entrepreneur with a proven track record of success. As the President and COO of Freshpair.com from 2001-2011, he navigated the business from his NYC bedroom to the forefront of intimate apparel e-commerce as the face and brains behind the company. Widely recognized for bringing more attention to the men’s underwear industry, Michael helped expand the underwear e-commerce category and is one of the most sought after industry experts. As President, Michael oversaw all areas of Freshpair including building an award-winning marketing department and a world-class technology platform. A highly creative marketer, Michael created and was the spokesperson for National Underwear Day, an annual “holiday” dedicated to underwear, and overall underwear appreciation garnering significant global press.
In 2012, Mr. Kleinmann founded The Underwear Expert, a site covering the men’s underwear industry. The Underwear Expert has become a premier and influential destination for everything underwear. From The New York Times to Men’s Health Magazine, everyone refers to Mr. Kleinmann as The Underwear Expert since he is considered one of the leaders in the category. Michael is also on the Board of Directors of Liberty & Justice, a Fair Trade Certified™ apparel manufacturing company. In 2015, The Underwear Expert launched The Underwear Expert Club, a premium curated underwear subscription service, combining Mr. Kleinmann’s rich history in the men’s underwear industry and cutting edge technology.