More Than a Way of Life: Modus Vivendi

Preeminent Greek clothier Modus Vivendi has become a force in the world of men’s fashion by applying the same exacting standards to all of its products, whether underwear or swimwear, sportswear or accessories. They greet summer 2016 with two new swimwear lines: Contrast, a robust line of briefs and trunks, and Towel, a truly unique line of shorts and luxurious towels that can be converted into a pareo. The point and counterpoint of these two collections remind us how such a brand becomes more than a way of life: Modus Vivendi has everything you need for an endless summer.


We find models Sotiris Thomaidis and Alexandros Kaltsidis in Greece, showing us the relaxed and confident style of the Towel line, above in black and below in cerulean. The long shorts are cut in a retro style and are available in several colors and styles, and the Modus Vivendi name is written vertically up the center of the buttoned towel.


Easily, the buttons allow you to transform the towel into the ever-practical pareo. Feel free to move freely back and forth, to and from the beach, in comfort. Find this line available in four different colors.


In the Contrast swimwear line, you’ll discover fine fabrics and simple, elegant designs and colors that prove Modus Vivendi can always achieve a refreshing take on classic styles. Above, the trunk in red features a sexy low-cut waistband, and below the cut of the briefs allows you full range of motion, whether writhing the sand or lounging in the shade.


Where will you take Modus Vivendi Contrast and Towel this summer? How does Modus Vivendi define your way of life? Let us know in the comments below or by tweeting us @underwearexpert.

For more information on the brand: Modus Vivendi 

Photo credit: P2Photography
Model credit: Sotiris Thomaidis, Alexandros Kaltsidis
Sponsored by Modus Vivendi

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