London is by far one of the most cultural, historical and fashion-forward locations to travel to in the world. Looking great and feeling great in what you’re wearing is essential to pull of the sophisticated yet-all-the-while laid back London look. To avoid any fashion blunders in this fashion metropolis, The Underwear Expert has helped map out a packing list for the most important fashion item: underwear. And we couldn’t think of a better brand than London-based Aware Soho for this Packing List: London edition.
Central London, Soho
A fitting place to start with Aware Soho, and a fitting brief to sport. The Cobalt Soho Brief will have ready to show off your neighborhood pride at your favorite West End show.
East London, Shoreditch
The Aware Soho Denim Contour Brief* is the perfect pair to sport underneath your super-skinny jeans in this uber-hip London locale. *Vinyl records and overpriced coffee not included.
City Of London, Square Mile
Simple, smart and fresh, the aptly named Aware Soho white City boxer will have you inline with the swarm of businessmen shuffling about.
West London, Kensington
Nothing says posh like an elegant, black and white pair of underwear. The Aware Soho Fit Boxer is just that. Perfect to don underneath your fanciest trousers for afternoon tea and a brisk stroll through Hyde Park.
South London, Peckham
Only the hippest of hip know that East London is so 2000’s (and that’s partially because they can’t afford to live there). Match those hipsters with the hip-hugging Aware Soho navy Sailor trunk. Now all you need is a generic anchor tattoo.
North London, Camden
Vibrant and artsy, the Orange Fit Boxer is the perfect way to match your underwear to your inherent surroundings.
What do you think of our Packing List: London edition with Aware Soho? Which look would you most like to wear? Let us know by commenting below or tweeting us @underwearexpert.
For more information on this brand: Aware Soho