New York-based underwear brand Ken Wroy began as designer Vasumathi Soundararajan’s answer to her husband’s underwear woes. He couldn’t find pairs of underwear that were both originally stylish and truly comfortable. One would think these were simple things but, when Soundararajan asked around, she found it wasn’t just her husband who was experiencing this problem. She says this on the brand’s About Us page:
“I asked men from all walks of everyday life; from cool and edgy guys to chic and buttoned-up businessmen, what happens when they got down to their unmentionables? They said they didn’t score. What they lacked was stylish underwear that complemented their wardrobe and their lifestyle…”
From that point on, Ken Wroy was all about designing what they call “underwear with benefits” – included but not limited to: anti-chafing flat lock seams, an uplifting supported pouch, and luxury-feel waistbands. Ken Wroy underwear is also made exclusively from premium quality fabrics, soft materials with enough stretch to prevent saggy bottom coverage and unflattering, droopy pouches. These features cover the comfort bases for men’s base layers. But what about that original style Soundararajan’s husband, and men everywhere, were looking for?
Ken Wroy’s currently line-up of underwear includes a plethora of unique print designs – such as their city-themes prints and funky takes on houndstooth and camo. Ken Wroy also has classier looks such as their briefs designed with metallic gold and silver waistbands. Which in fact brings us to our favorite thing about Ken Wroy.
The brand wants to change how men shop for their underwear. They want to connect with their customers and their lifestyles. And one of the coolest features on their site is the ability to filter your search based on personal style – either Clean-Cut, Trendsetter, or Athletic.
What are your thoughts on this About The Brand: Ken Wroy? Which of the brand’s style identities do you identify with? Let us know in the comments below, or by tweeting us @underwearexpert.
For more information on this brand: Ken Wroy
Video Credit: Jerrad Matthew Exclusively for The Underwear Expert
Model: James Pianka Exclusively for The Underwear Expert
Products Supplied by Ken Wroy