The Naked Truth campaign is all about being your authentic self. Naked believes that each of us have our own Naked truth, and it’s what defines each of us at our core. It’s about peeling back the layers and responsibilities the world imposes on us. It’s about being comfortable, unencumbered and free. NBA all-star and Miami Heat’s very own Dwyane Wade. is jump starting the campaign by sharing his Naked truth. The pressures of being a role model as a professional basketball player are huge, making Wade a perfect example to show just how important it is to be our authentic and genuine selves.
Naked underwear is always free of embellishments, a brand that delivers underwear with a “you get what you see” mentality. Their collections are always form fitting, exceptionally soft and have us feeling as close as possible to our Naked and authentic selves. Now with their Naked Truth Campaign, you can share your story as well. Naked encourages us to write our own stories by posting to social media with an image or just text that shows our Naked Truth with #MyNakedTruth.
The Naked Truth campaign expresses the core brand philosophy of Naked, “the freedom to be you,” by celebrating the character, experiences and life philosophy of accomplished individuals like Wade. Watch the video below and hear how Dwyane exemplifies Naked’s brand ideals of freedom and authenticity.
Do you have a Naked Truth to share? Let us know in the comments below or tweet us @underwearexpert, and be sure to include #MyNakedTruth.
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