Bold is the best word out there for PUMP! Underwear. Bold lettering, bold colors, bold designs…it’s a brand built for any demographic, so long as you’ve got a department for daring in your underwear drawer. Montreal-based PUMP! was only founded in 2009, but already the brand has churned out designs for any and every underwear fan. Chief among these is the PUMP! Brief), a style the brand seems to have perfected. And to make sure you buy the perfect brief for you, here’s A Brief Update On PUMP! Underwear.
PUMP! prides itself on choosing — and often customizing — fabrics specifically for its brief underwear. The brand has a fit, sporty aesthetic and uses stylish yet durable, comfortable materials. One of their (and our) favorites is their long-lasting mesh fabric, which makes a special appearance in the Touchdown line. The briefs here come in blues, blacks, oranges and reds that resemble sports team colors. Wearing one is like scoring that touchdown you’ve been waiting for all season: you feel great no matter who wins or who loses.
But if football is not (and never was, nor ever will be) your sport, PUMP!’s got a few styles more in line with the swim team…or the tennis team, or golf team or lacrosse team. These designs include the Shockwave, the Lemon Drop, Candy, Frost and the Spring Break brief. They come in brighter, more summery colors like aqua and turquoise, lemon yellow, and neon green. These styles are for the country club boy in you. They’re made for sun and sand and days at the pool. They make you wish PUMP! had a swimsuit option, and they make us wish we could talk about it in our brief update.
Two classic options that come in black and white tone down PUMP!’s brief selection. They’re some stylistic staples built for the gym or the locker room. Utility is their sexiness. Be sure to grab a pair or two with any other selections you purchase.
Which style would you wear? What do you think of PUMP!’s athletic flair in our brief update? Let us know in the comments below or send us a tweet at @underwearexpert.
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Photo Credit: PUMP!
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