Review: Aware Soho SOHO Brief

Aware Soho SOHO Brief

Item reviewed: Aware Soho SOHO Brief

About the product: The Aware Soho SOHO Brief has a hip brief cut that’s held together by contrasting white seams around the legs and rear. The white also contrasts the underwear’s blue body material (95% cotton, 5% elastane) on the waistband, and the text graphic that reads “SOHO” on the rear. In fact, the text almost looks like it’s raining down on the bum – a unique look to this pair of underwear, and one that is not rarely seen. It definitely draws the eye exactly where you want it, on the back-end.

On the front, the brand name is printed in large lettering in the same blue shade as the brief. The front also has accent piping in red and white on either side of the pouch.

What we liked: The Aware Soho SOHO Brief’s sporty accents echo the brand’s London-based aesthetic. It makes us think of drinking high tea, Buckingham Palace, the Sex Pistols, and red telephone booths, to name but a few images of British life. The accent piping against the pouch is reminiscent of the British Flag. The graphic on the rear also gives the SOHO Brief a sporty vibe that compliments its cut and makes it look almost militaristic in its propriety. We love the overall look of this pair – it makes us want to start planning our trip across the pond and practicing saying, “Cheers,” as we type.

When we’d wear them: As a post-gym pair. On a hot summer day, maybe spent shopping or walking around town.

Who we’d recommend them to: Young guys, or older guys with a youthful energy. Mini Cooper drivers. 

In three words: British. Sporty. Blue.

Aware Soho SOHO Brief
Aware Soho SOHO Brief


For more information on this brand: Aware Soho

Photo Credit: Aware Soho

Product Supplied by Aware Soho


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