#TBT: Vintage Fruit of the Loom Football Party

Today’s Throwback Thursday Ad dates back to 1983. The ad features three men celebrating after what seems to be a football win. What better way to celebrate than in your favorite pair of vintage Fruit of the Loom underwear?

The ad is for two lines of Fruit of the Loom, the classic cut and Good Looks, a more fashionable brief style. The slogan, “A Man’s Fashion Underwear,” accompanied with the image of men playing football has us thinking a bit about the role underwear has played in shaping masculine stereotypes.

What are your thoughts on the posing question? Do you still wear Fruit of the Loom today? Let us know in the comments section below or by tweeting @underwearexpert.

Photo Credit: Fruit of the Loom, 1983


0 thoughts on “#TBT: Vintage Fruit of the Loom Football Party

  1. Thomas zuschlag says:

    Yes I still wear fol underwear I feel it is the most comfortable and they seem to last longer. Tightie whites are great so are the boxer briefs tom z

Leave a Reply

Your email address will not be published. Required fields are marked *