Recap of Magic Market Week Day 1


Once the Underwear Expert settled into Vegas, it didn’t mean it was time to relax by the pool with a giant Pina Colada in our hands. This trip is strictly business, because we want to provide you with all the latest news and happenings in the underwear world.

Magic Market Week marks one of the biggest underwear gatherings of the year. More than 40 underwear brands come together in one place to discuss our favorite topic: underwear.

We started day one off by stopping by Cocksox who showed us some very new looks, including bright color schemes and a new approach to their logo. The Teamm8 mates greeted us with the warmest welcome and smiles. We caught up with the guys based in Australia, and we got a deeper look as to why their products are so fun and do so well. It’s because their team is ran by some of the most dedicated and amusing boys in the industry. We headed down south to meet with Papi, one of the most successful brands below the Mason Dixon line. Papi gave us a run through of their latest collection, and we promise you, you’re going to love it as much as us.

While catching up with Go Softwear, we got a better idea of their campaign and photo strategy, while 2xist revealed their biggest project yet, outerwear! 2xist is really branching out of men’s underwear to make their brand a lifestyle that incorporates athletic gear, along with the new outerwear collection, beloved watch line, and what they will always be known and respected for, men’s underwear. Jack Adams informed us that they are relocating to Oregon for some fresh air, which perfectly aligns with their new approach of underwear that is focused on athletic and performance wear. Around the corner, Pistol Pete was busy showing off their model, who gave us previews of their many, many looks. Last but not least, we bumped into the dream team behind Undergear who were grinding away. We talked shop with them while they gave us bits and pieces of what’s to expect next from Undergear.

All in all, day one was hectic and busy and we’re signing off to go enjoy that Pina Colada by the pool. Look forward to our day two recap tomorrow!

For more information on the brands: Cocksox, Teamm8, Papi, Go Softwear, 2xist, Jack Adams, Pistol Pete and Undergear.

Photo Credit: The Underwear Expert


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