Let’s face it: Calvin Klein exudes cool. Last week the global favorites announced their new initiative, “show yours. #mycalvins” — a campaign geared toward encouraging the conversation between brand and consumer, and promoting user generated content — which took off instantly. Longtime fans of the brand are excited to be a part of Calvin Klein’s ever-growing presence by joining in on #WaistbandWednesday and proudly showing off their favorite pairs of undies; and, first-time users are quick to jump on board.
To mark the beginning of this exciting new project, The Underwear Expert put together some looks from CK for multi-talented musician Trey Songz last week. This week, we’ve got another Get The Look for you, inspired by one of Calvin Klein’s runway models.