Henrik Lundqvist Partners with Bread & Boxers

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Henrik Lundqvist

Native of Sweden and goalie for the New York Rangers, Henrik Lundqvist has been recently announced to partner with Swedish based underwear brand, Bread & Boxers.

Lundqvist is noted as a man with sharp style. Off of the ice rink, you’ll see him wearing the latest trends in menswear. He is most recognized for wearing classic and clean lines mixed with Swedish styling. Both Vanity Fair and GQ Magazine have praised his style, VF naming him one of the top 5 best-dressed men and GQ honoring him as one of the most stylish athletes.

Henrik Lundqvist will collaborate with Bread & Boxers in numerous ways. He’ll work exclusively with them to create seasonal capsule collections and special editions. Lundqvist will also be the face of the brand in campaigns, and appear on selected packaging for another project he will partake in, a series of “Lundqvist’s Favorites.”

Very familiar with the aesthetic of Bread & Boxers, Lundqvist teams up with the owners of the brand, Henrik Lindahl and Alexander Palmgren – whom he is long-times friends with. “Knowing Hank for many years, I’ve been fascinated by his ability to move between different worlds, yet stay true to his values and heritage,” says Palmgren. “He’s a successful athlete, living a high life in New York, yet he still appreciates the small but pleasurable things in life. Hank represents the essence of Bread & Boxers.”

“I’m excited to move into the creative side of fashion, where ideas and personal style come to life,” Lundqvist says. “The line is beautiful and comfortable — essential, really — which is what attracted me to Bread & Boxers. I wore the products and loved them. It’s that simple.”

What do you think about this match up? Let us know by commenting below or tweeting @underwearexpert.

For more information on the brand: Bread & Boxers

Photo Credit: Bread & Boxers

Sponsored by Bread & Boxers.


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