MUST SEE: Pump! Debuts Athletic Fall/Winter Video Campaign

Pump Video

Canadian underwear brand Pump! has just released their newest video for the brands 2013/14 FW collections. The video gets hot and steamy one, as the guys workout in looks from the brand’s various collections. Check out the video below to watch these Pump! models get pumped up.

This video is is a perfect example of how Pump! underwear caters to an athletic audience, while still maintaining fashion forward designs. Pump! underwear is made with an equal balance of athletic appeal and fashionable elements, setting them apart from many other mainstream brands. From bold color blocking designs and  use of high quality mesh and cotton, the underwear is made with an expert eye and the finest craftsmanship, making them a great choice of underwear to wear any day and for any situation. The video is a great introduction to the various ranges of underwear Pump! creates, which includes boxers, briefs and jockstraps.

In the video, the models show off some  Pump!’s best qualities. You get a glimpse at several ranges including the mesh material found in the Touchdown Tiger Boxer, the purple and black Panther Jock waistband, a cut-off mirrored shot of the Spider Brief and some action from the Fever Brief as a model finishes his workout.

If you’re dying to see more, get your chance to see Pump!’s many collections by picking up their 2014 Calendar, which is set to be released at the end of this month. When you flip the calendars to the months of February and October, don’t be surprised to see Jake Bass posing in Pump!. We know for a fact that he is a huge fan of the brand’s underwear.

What’s your favorite pair of Pump! underwear? We want to know by commenting below, tweeting @underwearexpert or taking a picture of you in action in Pump! and post it on Instagram using #underwearexpert.

For more information on the brand: Pump!

Photo Credit: Rick Day

Video Credit: Pump!

Sponsored by Pump!


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