Australian underwear brand Cocksox celebrated their 7th year in business this past summer with one hell of a campaign. For their seven years of existence, they created a “Seven Deadly Sins,” campaign. It highlighted pieces from their extensive collections that played well into the theme of the seven sins which includes, greed, gluttony, lust, pride, anger, envy and sloth.
After seeing and reporting on an amazingly fun campaign, we’ve decided to continue the brand’s success by taking a look back at Cocksox’s best photo campaigns. Check out the gallery below for what we dug up from seven years worth glorious campaign archives and let us know which ones was your favorite by tweeting @underwearexpert.
For more information on the brand: Cocksox
Photo Credit: Cocksox
Sponsored by Cocksox.