David LaChapelle For Happy Socks Gets Wild

david lachapelle for happy socks

So this is what happens when you give David LaChapelle creative power over your latest brand campaign…(warning NSFW.)

Swedish brand Happy Socks made the right move by hiring David LaChapelle for their latest campaign. The creative mastermind definitely thinks outside of the box and brings some sass to an already sassy brand. Compared to the video, the photos are a bit more tame, with dancers celebrating their grace and flexibility in the best socks from the brand shot in Southern California.

“It was really about the form of the dancers themselves, who star in the pictures, and the idea of the colorful socks and colorful backgrounds — and the happy feeling in the air,” LaChapelle told Women’s Wear Daily.

What are your reactions to the new campaign? Let us know by commenting below or tweeting @underwearexpert.

For more information on the brand: Happy Socks

Photo/Video Credit: David LaChapelle

Sponsored by Happy Socks.


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