Cristiano Ronaldo’s Monumental CR7 Launch


The CR7 line, which we were patiently waiting for the premier of, surprised us this past weekend by launching globally a day earlier than originally reported.

On October 31st, the international soccer stud debuted his collection at the Palacio de Cibeles in Madrid, and this was one giant launch party. As you can see in the pictures below, Ronaldo tried to one up his fellow soccer star David Beckham –  whose H&M photos were once projected on the cliffs of Dover – by adding a 62 foot tall campaign photo in the the city’s most recognizable landmark.

The entire CR7 team, including NYC based designer Richard Chai and backing collaborating company JBS Textile Group, celebrated the monumental release all weekend long. The first collection from Ronaldo is complete with luxury, fashion and basic lines, plus a collection for boys.

Let us know what you think about the items from the CR7 collection by tweeting @underwearexpert.

For more information on the brand: CR7

Photo Credit: Getty Images


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