The Impetus FW 2013/14 collection may appear different from anything the brand has ever done before. This year, Impetus wanted to switch up the way they were doing things by modernizing their underwear. For their inspiration, they looked to the cosmopolitan man with a distinctive lifestyle; the approach this time around was very technical and stylistic. They also brought on a brand new model for their campaign, veteran Tomas Skoloudik.
At the forefront is their Young collection which evokes the carefree spirit of younger boys who are unrestrained and hold no judgements. This thought is represented through the growing masculinity of dark tones and oversizes prints. The Trendy collection encompasses this through graphic elements, differentiating stripes, tone on tone prints, jacquard elements and solid colors in a satin effects. Impetus’ most iconic collection, Timeless, was designed with solid and ribbed knits and discreet logos, as well as pin stripes and silver waistbands.
Check the gallery below for some of this season’s best from Impetus. Let us know which is your favorite design by tweeting @underwearexpert.
The Impetus FW 2013/14 collection is available in sizes S-XXL.
For more information on the brand: Impetus
Photo Credit: Impetus