New York based underwear brand Mack Weldon teamed up with denim company Raleigh for New York Fashion Week Spring/Summer ’14, and we have the pics to prove it
“We are thrilled to partner with Raleigh for this event,” founder and CEO of Mack Weldon Brian Berger said. “Mack Weldon underwear is designed to maximize fit, comfort and performance, and it’s great to see our products accentuating Raleigh Denim’s superb jeans.”
This amazing partnership was conceived in part by the two brands’ business philosophy, which is to “merge old school quality with modern technology and design.” For Raleigh’s show, models complemented their collection by wearing simple and clean pieces from Mack Weldon’s best styles. Based off Mack Weldon’s commitment to reinventing men’s basics, the underwear was seen in its natural habitat, providing comfort and support under every day clothing. “We’ve really enjoyed working with Mack Weldon for our Spring ’14 presentation,” Sarah Yarborough, co-found of Raleigh said. “Since we’re both focused on making the best possible product, we’re wonderfully aligned, and the MW team is super smart and fun.”
The Raleigh/Mack Weldon show took place on September 3rd at the Gramercy Park Hotel; see the generally safe pictures of runway models getting dressed here below.
For more information on the brand: Mack Weldon
Photo credit: Justin Bridges
Model credit: Clark, Dominik, Edison and Hampus