CR7 is Cristiano Ronaldo’s New Underwear Collection

Impetus FW 2013/14


Following David Beckham’s underwear success with his collaboration with H&M for numerous underwear collections, international soccer star and playboy, Cristiano Ronaldo is collaborating with Danish underwear manufacturer JBS Textile Group and New York City based designer, Richard Chai for a collection of underwear and socks.

The collection will be named CR7 after the soccer players initials and his infamous jersey number. It is set to drop November 1st, and The Underwear Expert is pretty excited to see what is going to come out of this trendy collection after we saw the picture above of Ronaldo modeling a version of the briefs. The underwear will sell in selected stores world-wide and he is proposed to release annual collections based after yearly fashion trends. Who would be better than Ronaldo himself to model the collection? No one, and that is why he will obviously be the face for CR7, and we can’t argue with that. If you think Ronaldo will bend it further than Beckham in the underwear game, let us know by commenting below.

Photo Credit: CR7 and Emporio Armani


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