Get Groovy In Go Softwear POP Collection

Go Softwear Pop Collection

Everyone’s heard the old saying, “if it ain’t broke, don’t fix it.” In a way, this slogan can be seen as a lazy-man’s guide to getting by. However, there really needs to be a saying that get’s that same point across, for perfectionists who have already reached an optimal level. “It’s perfect, so don’t fix it,” seems like a more fitting slogan for the Go Softwear POP collection, the first range created by the brand.

The Go Softwear POP collection consists of nine styles including scoop tank, racer back tank, backless trunk, backless brief, boy brief, athletic brief, retro short, high-cut brief and jockstrap. Each item is inspired by groovy, eye-catching colors from the 1960’s, including green, magenta, yellow, turquoise, black, red, pink and heather grey.

In honor of the bright and beautiful range, models Catherine Jones Roman, David Brackett and Paul Vandervort were shot by photographer James Loy in a far-out and psychedelic photo shoot. The black and white background makes each article from the Go Softwear POP collection truly pop off the screen.

The Go Softwear Pop collection is available in S-XL

SHOP Go Softwear’s Pop collection, $18.50-$27.50, available at

For more information about this brand: Go Softwear

Go Softwear POP Collection 3

Go Softwear POP Collection 34

Photo Credit: James Loy for Go Softwear

Models: Catherine Jones Roman, David Brackett, Paul Vandervort

Sponsored by Go Softwear


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