Everyone’s heard the old saying, “if it ain’t broke, don’t fix it.” In a way, this slogan can be seen as a lazy-man’s guide to getting by. However, there really needs to be a saying that get’s that same point across, for perfectionists who have already reached an optimal level. “It’s perfect, so don’t fix it,” seems like a more fitting slogan for the Go Softwear POP collection, the first range created by the brand.
The Go Softwear POP collection consists of nine styles including scoop tank, racer back tank, backless trunk, backless brief, boy brief, athletic brief, retro short, high-cut brief and jockstrap. Each item is inspired by groovy, eye-catching colors from the 1960’s, including green, magenta, yellow, turquoise, black, red, pink and heather grey.
In honor of the bright and beautiful range, models Catherine Jones Roman, David Brackett and Paul Vandervort were shot by photographer James Loy in a far-out and psychedelic photo shoot. The black and white background makes each article from the Go Softwear POP collection truly pop off the screen.
The Go Softwear Pop collection is available in S-XL
SHOP Go Softwear’s Pop collection, $18.50-$27.50, available at Gosoftwear.com
For more information about this brand: Go Softwear
Photo Credit: James Loy for Go Softwear
Models: Catherine Jones Roman, David Brackett, Paul Vandervort
Sponsored by Go Softwear
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