With a high demand for a more simplistic, everyday brief, Croota responds with the release of their new, low-rise Blue Mountain brief. Currently available in blue indigo and sky blue, the Croota Blue Mountain brief (17.90) is a solid summertime purchase.
“We always take into consideration customer feedback,” says Croota founder Sang Croota. “We’ve been receiving many customer requests for making more basic styles of briefs that are easy for everyone to wear daily.” The brand has has also infused an array of blue hues into their upcoming range, to broaden their customer base. “Blue is the most popular color all year round,” Croota explained.
The brief has a fabric breakdown of 95% cotton and 5% elastane, made to contour your body snugly. The Croota Blue Mountain brief is a hip and stylish take on your basic pair of underwear.
The Croota Blue Mountain Brief is available in S-XL.
SHOP Croota Blue Mountain Brief, $17.90, now available at Croota.com
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Photo Credit: Croota
Sponsor By Croota