Mack Weldon updates its core collection with brighter colors for the spring and summer seasons. Currently available, the Mack Weldon brief ($19.50), boxer brief ($24) and trunk ($22) are now offered in light shades such as dust green, indigo heather, tyrain purple and mid blue.
“For the spring/summer 2013 pallet, we chose a range that works with what we believe guys will be wearing for the season such as jeans, chinos and t-shirts,” said Brian Berger, CEO of Mack Weldon. “Our pallet is fresh and familiar. Shades of blue (indigo is our seasonal favorite), greens and a shot of purple all complement our core colors.”
Providing a classic, elegant fit, the Mack Weldon range is made from a unique, ultra-soft cotton fabric blend that consists of 47.5% long staple cotton, 47.5% modal and 5% lycra. For superior comfort, the range comes with mesh cooling panels and a super soft waistband.
Mack Weldon first launched last summer, attempting to balance old-school design and modern day comfort technology. Consumers have been receptive to the brand’s first collection since then. “The boxer brief edged out the trunk to take the best seller award to date,” said Berger.
The Mack Weldon collection offers minimal branding as the brand’s signature classic grey waistband features contrasting colors. A small Mack Weldon logo appears on the side of the contour pouch. The words, “For Daily Wear,” are inscribed on the inside of the waistband.
For fall 2013, the brand plans to offer a new seasonal color pallet supported by a core color range. “It’s important for us to present newness as well as being able address the core color demand—black, white, navy and grey,” said Berger.
The Mack Weldon brief, trunk and boxer brief are available in S-XXL.
SHOP Mack Weldon Underwear, available at Mackweldon.com
For more information about this brand: Mack Weldon
Photo Credit: Aydin Arjomand for The Underwear Expert