Less Ab, More Flab
by Eric Wilson, May 22, 2013
Of course, you can’t fault Calvin Klein for making the business of underwear so sexy. In fact, it is that company’s example of turning a basic into a fashion category that has attracted so many new competitors to the realm. Mr. Kleinmann, the Underwear Expert, estimated that there are more than 300 companies in the market, including many small labels that have started within the last year. Each has its own personality, he said, so buck up, guys, there’s something for everyone.
“The bottom line,” Mr. Kleinmann said, “is that you just have a lot more options.”
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