Big news, underwear fans! The David Beckham Bodywear for H&M campaign video, directed by Guy Ritchie, debuts in the wee hours of tomorrow morning. That’s right, at around 3:00am eastern time, the full length video for the next H&M campaign will be released in all its glory. David Beckham has been updating his Facebook fans with preview videos today and we thought we’d share some of them with you here. Check out the David Beckham preview videos below, then read more about the campaign after the jump.
Finally, we’re about to find out what all that running around is about. Beckham turned some heads last summer when he was spotted darting about in his underwear. People were scratching their heads until it was revealed that the soccer star was working on an all-new H&M underwear campaign directed by Guy Ritchie.
Beckham has been dropping hints and photos all week about the video, which is sure to draw some serious attention to the soccer star and his underwear line. The above clips, however, are the first real footage we’ve seen from the collaboration.
What will the final product be like? What is David Beckham running from? Are you going to stay up until 3:00am for the world premiere of the new David Beckham Bodywear for H&M ads?
Let us know in the comments below!
For more information about this brand: David Beckham Bodywear for H&M