Fans of David Beckham’s Facebook page were treated to new images of his upcoming H&M campaign. The Paris Saint-Germain recruit posed for two intense photos displaying his always-notable tattoos and perfectly coiffed hair. Facebook’s new David Beckham boxer briefs photos are the latest teaser for the much-discussed, upcoming campaign.
David Beckham famously changed underwear advertising history by appearing in a Super Bowl commercial for his H&M Bodywear line last year. Now that Calvin Klein has seen his Super Bowl ad and raised him Matthew Terry, the stakes are higher than ever for his new campaign’s success.
Expectations have been high for the ads since it was announced that Ritchie would be directing. So far, the images are striking. We got a peek behind the scenes of the Guy Ritchie helmed shoot earlier in January, and if these first results are any indication, this is going to be a campaign people will remember. Check out the teaser photos below, then find out more after the jump.
David Beckham Bodywear for H&M has been known to get creative with big advertising ideas. Beyond breaking the underwear barrier with its Super Bowl ad, the brand has invested in statues of Beckham, projected the athlete on the Cliffs of Dover and launched massive campaigns such as the holiday photos that were released in November.
Will this campaign live up to its hype? Let us know what you think of the photos and keep an eye on The Underwear Expert for more David Beckham photos!
For more information about this brand: David Beckham Bodywear for H&M
Photo Credit: David Beckham Bodywear for H&M