This morning, everyone was talking about one of two things: that Beyonce halftime show and the Calvin Klein Super Bowl ad. (We’re sure someone out there was talking about the game, but they don’t work at The Underwear Expert). As underwear fans know, the Calvin Klein ad was the industry’s biggest claim to Super Bowl fame since the David Beckham for H&M ad last year.
The 30 second tv spot featured Matthew Terry, who made over 100 million people stop and stare. “I couldn’t believe it when I found out last week that the Calvin Klein Underwear campaign was going to break on television during the Super Bowl,” Mr. Terry said. “I am a huge football fan, and played in high school, so it’s exciting to think that I will be in a commercial during the biggest, most-watched game in the country. Working with the Calvin Klein team and representing such a legendary brand has been a wonderful, surreal experience.”
The reactions to the ad were many. To help get a sense of the public opinion, we turned to Twitter. These were some of our favorite tweets from the night, many of which coming just seconds after the commercial aired.
Thanks Calvin Klein for making me quickly put down that 4th slice of pizza I was eating. #superbowl
— Ryan Seacrest (@RyanSeacrest) February 4, 2013
For all those churches hosting a Super Bowl party, that Calvin Klein commercial had to be mad awkward lol #stupidad
— Jefferson Bethke (@JeffersonBethke) February 4, 2013
When that Calvin Klein commercial came on, all guys stopped talking about football and just had a moment of sadness with our heads down.
— Taylor Overton (@Overton64) February 4, 2013
Injury update: 49er Chris Culliver is out after that Calvin Klein commercial made him really uncomfortable
— keithlaw (@keithlaw) February 4, 2013
Matthew Terry rightly enjoyed his starring role in the attention-grabbing spot, tweeting the following:
— Matthew Terry (@MrMattTerry) February 4, 2013
Be sure to let us know what you thought of the ad in the comments below!
For more information about this brand: Calvin Klein Underwear
Photo Credit: Calvin Klein