Baskit Billy Boy Range Revives Popular Condom Promotion

IMAGE Baskit Billy Boy

Baskit wants you to get lucky while playing it “safe” with the introduction of its next release, a range of underwear that features a condom pouch complete with a condom. Baskit teamed up with Billy Boy Condoms, Germany’s #1 condom company and a recent entrant into the US market, for the new collection.Baskit Billy boy Blue

Baskit introduced a collection with a condom and condom pocket back in 2000 but stopped making it in 2006. “It was a great seller, but other brands started on the whole pocket trend so we moved on.” The introduction of the Billy Boy range is the result of a steady stream of requests to bring back their condom pocket underwear collection. “We got one to two e-mails per month asking if we were going to offer underwear with condoms again,” Eric Schwers, CEO of Baskit, told The Underwear Expert. “Eventually, we just couldn’t ignore the requests; that and we’re interested in promoting safe sex.”

Partnering with a condom manufacturer to launch the Billy Boy range was an obvious choice for the brand. “Many guys put on a particular pair of underwear for a reason when they go out,” explained Schwers. “If you’re going to go out at night wearing a good pair that gives you confidence, and your goal is to meet someone, then it makes a lot of sense to be prepared. Our Billy Boy collection ensures that you look great and you’re ready to go!”

Available mid-January, the partnership between Baskit and Billy Boy Condoms will feature a brief ($25), trunk ($27.50), and boxer brief ($30) with a condom pocket sewn on the inside of the garment, located near the waistband.

The condoms in the Billy Boy range are hand-dipped using 100% superior natural latex, and are rigorously tested to meet stringent German quality standards and are guaranteed to deliver a superior performance. Paired with the sturdy construction of Baskit underwear, the Billy Boy range is sure to deliver in all regards.

In addition to the built-in condom pocket, the design of the Baskit Billy Boy collection offers great design, comfort and style. The range is made from a blend of 96% cotton and 4% elastane and offers a supportive, body-defining fit. Available in S-XL, the range is offered in three bright colors: blue, red and green.

For more information about this brand: Baskit

Baskit Billy boy boxer brief red

Baskit Billy boy brief blue

Photo Credit: Baskit


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