Bjorn Borg updates its 1-pack (€24.95) and 2-pack of boxer briefs (€54.95) with a Japanese-inspired print. Currently available, the Poji boxer briefs are offered in three colors: black, rose red and clematis blue.
Bjorn Borg drew inspiration from traditional Japanese signs and symbols to achieve the graphic design for Poji. For the Swedish underwear brand, Japan is a country that is a pioneer in style. “The fresh, vibrant and colorful style of Japanese culture gives us a seriously cool platform for the collection,” the brand said in a statement. “We’ve used traditional Japanese patterns and graphic prints to create some really elegant and commercial prints.”
Bjorn Borg’s Poji 1-pack and 2-pack boxer briefs are made from 95% cotton and 5% elastane. The 2-pack comes in one solid and one print. This cotton blend offers an ideal fit and a soft feel and is guaranteed by the brand to be as long lasting as the memory of the tennis legend Bjorn Borg. Additionally, the 3.5 centimeter wide elastic waistband features the Bjorn Borg logo in a contrasting two-dimensional print.
The range is available in XS-XXL.
For more information about this brand: Bjorn Borg