Jor Introduces Snow Collection

Jor Snow Boxer

Based in Colombia, Jor debuts its Snow collection, which features a geometric snowflake print in white and light blue. Currently available, the range consists of a g-string ($24.96, not pictured), jockstrap, ($25.96), brief ($28.98) and boxer brief ($29.98).

Made from an extremely comfortable microfiber blend, the Jor Snow range consists of 68% nylon, 26% polyester and 6% spandex. The brief, boxer brief, g-string and jockstrap provide a body defining fit and an ultra smooth feel. Overall, the collection features a contemporary look combined with a flattering cut, contour pouch and sleek black waistband.

“This collection is designed to create a classic and contemporary base for Jor and the American male,” Javier Ortega, creative director of Jor, told The Underwear Expert. “Everyone of my designs includes a piece of my soul–100% Latin spirit.”

Ortega brings similar design elements to Jor that he once used while he was the former creative director of Gigo. Both Jor and Gigo are based in Medellín, Colombia, which is home to a number of men’s underwear brands that export their releases to the United States. Many of these brands aren’t even on the market in the Colombian city.

The Snow range is available in S-XL.

For more information about this brand: Jor

Jor Snow Jockstrap

Jor Snow Briefs

Jor Snow Boxer Briefs



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