As part of a continuing strategy to quite literally make David Beckham the biggest thing in men’s underwear (see David Beckham painted on the side of a building and Beckham projected on the White Cliffs of Dover to see what we mean), H&M will roll out nine 10-foot statues of the soccer superstar to mark the official launch of the the second David Beckham Bodywear for H&M campaign.
From tomorrow, August 16, through Sunday, August 19, these statues will be displayed in various spots in New York, Los Angeles and San Francisco according to WWD. An Instragram contest will also be a component of the campaign.
Not in those cities this weekend? The statues will be on display in those city’s local H&M outposts from the 20th of August through the 31st as well.
For more information about this brand: David Beckham Bodywear for H&M