Adidas has unveiled a new summer ad campaign featuring Orland Magic player Dwight Howard. Sporting their new Flex 360 athletic wear, the NBA star will centerpiece the brand’s U.S. digital and in-store marketing campaigns.
“I’ve been a partner with adidas for many years and love wearing the three stripes,” said Dwight Howard, according to a press release.. “It’s cool to be featured in a marketing campaign in nothing but your adidas undies.”
The Flex 360 is geared towards maintaining coolness, exceptional moisture control and maximizing mobility. The Underwear Expert previously reviewed the Adidas Flex 360 line and believe the brand’s combination of design, fabric and technology will make it a standard in athletic-wear.
Adidas’s use of Howard marks further inroads in the sports world. The international sports brand is currently the exclusive apparel and uniform provider for the NBA.