Naked, a Vancouver-based underwear brand known for its commitment to charity and high-quality, eco-friendly materials, is introducing new colors into its lineup. Their boxer brief, trunk and brief will gain options in red, royal blue, charcoal, nude and turquoise; the new colors should start delivering early June
“The red and blue was kind of a reference to the Canadian and American colors. You’ll get it in time for the Independence Day and Canada Day holidays,” Joel Primus, Naked’s charismatic founder and CEO, told The Underwear Expert. “We wanted to introduce colors that would become regulars in our lineup, not just seasonal products. And so we chose colors that could stay around in the Naked lineup year round.”
Naked’s year-round lineup is already a strong product, stemming from Primus’ commitment to a high ideal. “We believe that first and foremost, underwear is the first thing you put on in the morning and the last thing you take off at night. It’s what you keep closest to your body, so it should be the most important garment you wear,” Primus says. “We think underwear should be comfortable, sexy, and should have all these great characteristics in terms of quality and fit that sometimes in the past was lost, because it was all about convenience. At Naked, we go back and see how we can do it better than just making a lot of underwear for cheap.”
For Naked, doing better than just making a lot of underwear for cheap doesn’t just mean making a great product, though. They’re also committed philanthropists, donating a portion of each product sold to a charity called Project World Citizen. With Naked’s help, Project World Citizen is building computer labs for schools in Ghana, the first of which will be completed this summer.
In addition, the fabric that Naked uses conform to the high level of the Bluesign® standard, a textile certification system which Primus says is the highest in the industry. Seeing it on a label ensures that the fabric incorporates sustainable production, no harmful chemicals and worker safety into its production process.
With all these attributes, it might be easy to overlook Naked’s main attraction: the actual wearing experience. “The garment doesn’t have a waistband,” Primus says. “Wearing it is a truly unique experience and I think people are blow away when they try it on. It’s so different, but exceptionally comfortable. Guys have a hard time going back after one pair.”
In other words, if you’re willing to go Naked once, you’ll want to stay Naked. And with the addition of colors to their offerings, getting Naked is going to mean getting a whole lot more colorful.
This article is presented by Naked.