Hanes Goes Tagless

One of America’s top-selling underwear brands is going tagless. According to a press release yesterday, Hanes is removing those pesky tags across their entire brief, boxer, and boxer brief lines. Brought on by the enormous success of their tagless undershirt line, Hanes has already begun to market the change as a dedication to comfort and innovation.

“As a brand, our mission is to deliver consumer-driven product innovations for superior comfort with enhanced fit,” said Sidney Falken, Chief Branding Officer of Hanes. “Tags continue to be a significant irritant for our consumers, so we sought to address this issue across all of our styles of men’s underwear bottoms. We consider ourselves to be comfort innovators and we strive to deliver both physical and emotional comfort with all of our products. Our ultimate goal is perfect comfort, without a distracting tag.”

Michael Jordan will continue to herald the brand, and several upcoming television adverts starring the sports demigod will highlight Hanes’ announcement.

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0 thoughts on “Hanes Goes Tagless

  1. john says:

    Is hanes truly trying to innovate and make things more comfortable? I feel like they’ve declined these few years and are only good because they’re so cheap.

  2. Roo123 says:

    I have just bought a six pack of these because they were on sale.  Turns out you get what you pay for.  The material is so cheap that they “bag” as soon as you put them on and look more like a diaper!  The fly is functional though, which is rare.  Probably good for travel – they are so cheap that you can wear once and then throw away,

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