Desigual Hosts San Fran Underwear Party

Here’s a kind of publicity stunt we’d like to see more of! Desigual is giving away a free two-piece suit to the first 100 people who line up in their underwear before doors open on March 2.

If you make it to San Francisco’s Union Square outpost of the Spanish retailer dressed only in undies before the doors open at 9 AM, you can walk out of the store with a gratis outfit: one top, one bottom.

Desigual first pulled this stunt back in 2010, in their Soho store in New York. Since then, the practice has been repeated in flagship stores around the world including Madrid, Spain and France.

You must be at least 18 to participate, and you’re only allowed two items of clothing. With no limit on cost, outfits can retail at upwards of $1,000.

Are you planning on going? Tell us about it!


Leave a Reply

Your email address will not be published. Required fields are marked *