Canadian underwear brand Undz, founded in 2008, is preparing to roll out a series of vending machines in high-traffic locations throughout Canada and the United States, Owner Bertrand Dore told The Underwear Expert in a recent interview.
The Canadian men’s brand has been wildly successful the last six months: they’ve sold nearly a quarter million pairs of underwear and signed distribution agreements in Japan, Europe and the U.S. The low cost high quality brand sees an opportunity to capitalize on its increasing popularity with these vending machines.
Dore sees huge publicity potential in these “interactive billboards.” The initial thinking behind these machines was “mostly publicity” driven, he told us, but with vending machine placement agreements that will place nearly 200 machines in the U.S. by the end of 2012, it’s clear the potential is unlimited.
The machines will be placed in high traffic areas like hospitals, universities and airports and sell underwear sizes S-XL. Six colors will always be available, and will rotate on a weekly basis.
To accommodate a potentially diverse client base, Undz will sell 95% cotton, 5% spandex boxers and briefs in “styles that will be quite basic.” But, Dore told us, the machines will maintain the “serious quality” that can be found in the underwear sold on their website and through retailers.
The machines will take cash and credit card, and Undz will offer an “unworn return policy.”