Go Softwear’s Adonis Collection

Los Angeles based Go Softwear gave The Underwear Expert a glimpse into their most recent collection, Adonis, which started shipping last week.

The European influenced line is designed with 80% nylon, 20% spandex fabric from Italy “that is silky smooth and soft to the touch.”

We spoke with Greg Olvera, President of Go Softwear, about the inspiration for the line.  “Everybody does the men’s fashion underwear,” he told us, “so we wanted to do more men’s lingerie.”  They’ve been working with a company in Italy to design their elegant version of mens lingerie.  “It’s very luxurious, feels good and is just a high quality product with excellent fabric,” Olvera continued.  “Very novel, very sexy.”

The new collection will include a sports briefs, v-front boxer (a square cut boxer that scoops down in the front, ie: very low rise), jockstrap, g-string and a provocative boxer thong (a shape enhancing boxer in front / thong in back.)  Designs will be available in black and white.

The Adonis line will be available in men’s fine underwear boutiques and websites throughout the US and Europe.


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