Revelry Acquires PACT Apparel

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21.

“Revelry’s acquisition of PACT extends our reach into LOHAS (Lifestyles of Health and Sustainability) consumer categories,” said Brendan Synnott, Founder of Revelry Brands. “Our unique understanding of the natural foods consumer coupled with our experience building strong, growth-oriented teams will allow us to accelerate growth through new distribution in the medium-term, and build an innovative apparel lifestyle platform in the long-term.”

New product development, strategically expanded development, and accruing a larger PACT team are among Revelry’s goals for the company in the next 18 months.

Founded in 2009 by Jason Kibbey and Jeff Denby, PACT was created to “develop an apparel company with a line of premium organic cotton basics that offers consumers sustainably manufactured products connected to powerful social and environmental causes while still being beautifully designed, luxurious in fit, and accessible in price.”

In 2009, PACT launched its first product line, organic cotton underwear for men and women and in 2011 expanded its offerings to include men and women’s t-shirts and socks.  PACT is known for its commitment to non-profit causes; this season, PACT teamed up with Architecture for Humanity “to support the design and construction of a workhouse for a cooperative of 15 fishermen in Shizugawa, a Japanese town nearly destroyed by the earthquake and resulting tsunami in March.”

PACT is sold in 19 states nationwide.


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