Björn Borg Dances to ABBA, Gives Away Free Underwear

Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend.  They’re also giving away a pair of socks for every purchase.  And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear will be dancing to Abba.


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