Why is Finding the Perfect Underwear so Hard?

What makes the perfect underwear is a seemingly impossible question, which is why we’ve pushed ourselves to find an answer. Introducing the “I” By Impetus. Finding the right underwear is hard. A frustrating and exhausting experience, requiring so much research, patience, and, unfortunately, sacrifice. So much that if you don’t know what you’re doing, it’s […]

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How To Change Your Underwear Club Options

Our Underwear Club is off to a great start and we’ve spent the past few months refining our operations and building out our technology and inventory. Some of the most requested features went live last week and we are excited to announce that after months of development and testing, we’ve released multiple features so you […]

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