Underneath Your Clothes: MooseJaw X-Ray App

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress […]

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Downey Jr. Wears Calvins

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt […]

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CK Stores Unveil Interactive Holiday Window Displays

ck Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear stores across the world have unveiled their interactive holiday windows.  Storefront windows in 660 retail locations world-wide feature a commissioned sound installation, “Holiday (DOPE XXXmas),” by Lizzi Bougatsos of Bang Bang Dance. The installation can be heard from speakers within the store windows, or headphone […]

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Caine Eckstein New Face of Grundies

Australian online men’s underwear company Grundies has signed ironman Caine Eckstein to be the face of their brand.  Grundies CEO Tony Vass labeled the three year partnership, “a perfect fit.”  “Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” says Vass.  And after doing some googling ourselves, […]

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In Times of Uncertainty, Heroes Will Rise

The subtext is clear enough for Diesel’s just launched line of superhero underwear… Giving average men the world over super powers through boxer briefs, this line is excellent cross promotion for DC Comics, Warner Brothers, and Diesel, a clever ploy to get men to embrace and collect their skivvies like they did when they were […]

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