Join a growing roster of companies, both men’s underwear related, and lifestyle brands in the most comprehensive men’s underwear site on the planet. Reach an audience of highly engaged, fashion savvy enthusiasts that read, share, and return to our site on a regular basis.


Sponsored Content is a growing part of online marketing/pr which allows a brand to have legitimate articles written by a trusted source that is widely read by consumers. All articles are marked “Sponsored by (Brand)” at the bottom of the article.

Our sponsored content include Model Photos, New Arrival and other sections. Here, we cover all of your new product launches, recolors, and new items in the New Arrivals section, plus all lifestyle/marketing photos in the Model Photos section. Product reviews cannot be sponsored.

For underwear brand sponsored content, please contact us.


We offer CPM advertising in 728×90 and 300×250 sizes. We also offer custom packages with 300×600, roadblocks and full site and section takeovers.

To inquire about advertising, please contact us.

“The Underwear Expert is an excellent source for all the latest news and trends in men’s underwear. Their daily content explores the latest in fashion as well as emerging business developments in the industry.”
— JASON SCARLATTI, Vice President of Design, 2(X)IST

“When I’m looking for someone to speak knowledgeably on the subject of men’s underwear, the first person I go to is Michael Kleinmann at The Underwear Expert. He and his team have provided valuable insight on trends and product for both the print and digital versions of Men’s Health.”
— BRIAN BOYE, Fashion Director, MEN’S HEALTH