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Back in November we asked our readers to divulge their top underwear preferences, ranging from color to rise to shopping habits. According to 45,000 survey responses, the top choices in underwear styles are Briefs (27%), Boxer Briefs (22%), Jockstraps (17%) and Trunks (15%). 54% of the men surveyed also prefer low-rise underwear and 41% prefer mid-rise underwear.
Since data based on enthusiasts or early adopters may signify a future shift in underwear trends, our CEO Michael Kleinmann believes that “our customer is more representative of the fashion customer segment and what’s trending.”
“Color also plays a more dominant role in underwear fashion which has yet to be fully recognized by the mainstream,” said Kleinmann. According to the survey, the most popular colors are: black (20%), blue (19%), red (16%). White was only 13% – signifying that fashion conscious customers have moved much more towards color.
Check out the complete infographic below. The trends presented here give us a preliminary look at the type of subscriptions that will be the most populated in our new Curated Underwear Club, currently being fund through Kickstarter. Backers can automatically join the club by donating more than $30.
If you really love underwear, check out The Underwear Expert Kickstarter which expires January 8, 2015 at 7:30pm EST.
What do you think of our infographic? What data surprised you? Let us know, and don’t forget to check out The Underwear Expert Kickstarter.