A Hipster’s Paradise: The Obviously Urban Collection


All hail hipsterdom! The new Obviously Urban collection was made for progressive thinking and counter-culture loving millennials from Portland to Williamsburg and found in all major metro areas between.

According to Obviously, the exact inspiration comes from this casual/cool kind of city charm: “When you stroll down the streets of your favourite city it’s hard not to notice that urban, career driven guy passing by you who instantly captures your attention with his stylish swagger and classy look. It is this guy, with his effortless attitude, which inspired Obviously Apparel’s new Urban Collection.”

The Swagger Of The Obviously Urban Collection

As you can already see, this limited edition collection appears effortless, but many details went into its design. Like any true Hipster, the underwear is completely eco-friendly from a custom blend of Bamboo and rayon, helping it remain bacteria free. Obviously’s brand new collection is massive! The three ranges — Naked, Classic, and Comfort — offer many different styles to choose from in four strong colors: white, grey, navy blue and burnt orange.

The Naked range (which includes a Boxer Brief 9 Inch Leg ($20.95), Trunk ($20.95), and Brief ($18.95)) has the feel of freedom with a looser pouch that makes everything hang in its natural place. For the right fit, try the Comfort line (Trunk ($20.95) and Hipster Brief ($18.95)), which features a single panel front pouch allowing for comfort and a slimming look. The Classic line (Trunk ($20.95) and Hipster Brief ($18.95)) is what it sounds like; the double paneled pouch achieves a classic shape engineered for support. Go ahead, slip on pair of your new Obviously Urban underwear and jump on your fixie.

What’s your favorite style and color from Obviously’s new collection? Let us know by commenting below or tweeting @underwearexpert.

The Obviously Urban collection is available in sizes S-XL.

For more information on the brand: Obviously

Photo Credit: Obviously

Sponsored by Obviously