#TBT: Firefighters Heat Up “Five Alarm Jockey”

In this week’s Throwback Thursday pic, we are revisiting Jockey’s famous “Five Alarm Jockey” ad from 1998. In it, firefighters stripped down to their Jockey Pouch underwear. Check out the story Entertainment Tonight did on the ad back in 1998 below. What do you think of the ad? Let us know in the comments or by tweeting @underwearexpert.

Photo Credit: Jockey

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One thought on “#TBT: Firefighters Heat Up “Five Alarm Jockey”

  1. Larry says:

    OMG- Im the guy that emcee’d and coordinated that event at Macys on April 16, 1999- I had a lot of fun hanging out with those hot guys!