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On February 3, New York City’s underwear enthusiasts flocked to the The Blind Barber, a discreetly placed speakeasy behind a hip barbershop in the East Village.
Sipping on White Pike Whiskey drinks and dancing to beats by DJ Jmey, everyone was gathered to celebrate NYC’s very own Mack Weldon and their latest collection named Silver. Naturally, The Underwear Expert had to stop by to check out the latest products, and we were excited to see how well they’d do since Mack Weldon’s Marketing Manager Julia Macalaster informed us the underwear has already been selling out and is on back order!
Mixing and mingling with the Mack Weldon’s CEO Brian Berger and Head of Product and Merchandising Michael Isaacman, the guys behind this amazing brand shared with us what makes the Silver boxer-briefs and t-shirts so great. The collection was imagined behind the belief that, “Innovation doesn’t rest.” The fabric combines the finest cotton with Silver X-Static XT2 technology, which has been tested and proved by NASA, US Special Forces, and Olympic Athletes. The material also proves to be antimicrobial and odor resisting, plus mesh cool zones help you stay dry and fresh.
The launch party ended up being a smash hit and we’re sure that getting your hands on the Silver collection may even be harder after the successful event — so make sure you add your name to the wish list now!
Will you test and prove the glory behind Silver? Let us know if you plan on grabbing a pair by commenting below or tweeting @underwearexpert.
For more information on the brand: Mack Weldon
Photo Credit: Ken Arcara for Guest of a Guest